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Bleu Memoire
Inspired By Bleu de Chanel EDP
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- Fresh Woody Aromatic
- Long-Lasting Extrait de Parfum
- Grapefruit · Ginger · Cedarwood
- 5★ Reviews on Google
- Year-Round Signature
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CRUELTY FREE
VEGAN FRIENDLY
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Inspired by Chanel Bleu de Chanel EDP
Bleu Mémoire
Sharp citrus, warm spice and a smoky cedar base — our Extrait de Parfum alternative to the modern classic, hand-poured in England.
Bleu de Chanel has been the default answer to "what should I wear to everything" for over a decade, and for good reason: it's crisp enough for a Tuesday morning and deep enough for a Saturday night. Bleu Mémoire is our interpretation of that idea — the same confident, composed character, rebuilt at Extrait concentration.
It's designed to be genuinely versatile rather than attention-seeking. If you want one bottle that covers work, dinner and everything in between, this is the sort of scent that does it without ever feeling like a statement.
The scent pyramid
An electric opening of sharp grapefruit and zesty lemon, cooled by mint and lit by a crackle of pink pepper. It settles into a polished heart of warm ginger, nutmeg and soft jasmine, before a base of smoky incense, amber, cedarwood, sandalwood and patchouli gives it weight and length.
Top notes
Grapefruit · Lemon · Mint · Pink pepper
Heart notes
Ginger · Nutmeg · Jasmine
Base notes
Incense · Amber · Cedarwood · Sandalwood · Patchouli
At a glance
| Inspired by | Chanel Bleu de Chanel EDP |
|---|---|
| Family | Woody · aromatic · fresh-spicy |
| Concentration | Extrait de Parfum |
| Character | Crisp, composed and versatile — a true signature scent |
| Best worn | Year-round, day or evening, office to dinner |
| Gender | Masculine-leaning, worn by anyone |
| Sizes | 10ml travel spray, 50ml, 100ml |
| Made | Hand-poured in England · IFRA-compliant · vegan & cruelty-free |
What makes it different
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✓
Extrait, not Eau de Parfum
The original is sold as an Eau de Parfum, typically 15–20% fragrance oil. Ours is built as an Extrait, which holds the bright citrus opening together for longer before the woods take over. Longevity still varies by skin type — that's true of every fragrance.
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✓
The most wearable scent we make
Some fragrances need an occasion. This one doesn't. It's the bottle to reach for when you haven't thought about it — clean, sharp and appropriate almost anywhere.
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✓
Hand-poured in England
Blended, filled and checked by hand at our Newton-le-Willows workshop, in small batches rather than on an industrial line.
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✓
No surprise EU fees
All VAT, tax and import duties are paid before dispatch. The price shown is the price you pay — nothing extra on delivery.
The story behind the original
We've written a full chapter on the fragrance that inspired this one — where it came from, why it became a default, and how it's composed.
Read it in The Alexandria Compendium →Common questions
How close is Bleu Mémoire to the original?
It's built around the same core accord — citrus opening, spiced heart, smoky cedar base. Customers who own both generally describe it as very close rather than indistinguishable, which is an honest description of any well-made inspired fragrance. Reviews are published below, including the critical ones.
Is this a Bleu de Chanel dupe?
It's an alternative inspired by it. Bleu Mémoire is our own fragrance, in our own bottle, under our own name — we've simply built it around a scent profile a lot of people already love. It isn't a copy of Chanel's product and isn't sold as one.
How long does it last?
It's an Extrait, so it's built for longer wear than a standard Eau de Parfum. That said, longevity genuinely varies between wearers — skin type, temperature and where you spray all change the result. If it matters to you, the 10ml travel spray is a low-risk way to find out how it behaves on your skin.
Is it suitable for everyday wear?
It's probably the most everyday-friendly fragrance we make. Two sprays is plenty for the office; three or four gives it more presence for an evening.
Which size should I start with?
If you haven't tried it, the 10ml travel spray is the sensible starting point. If you already know and love this scent profile, most customers go straight to the 50ml.
Bleu Mémoire is an original fragrance created by Alexandria Fragrances UK. We are not affiliated with, endorsed by, or connected to Chanel in any way. All brand names and trademarks are the property of their respective owners and are referenced solely to describe the scent profile that inspired our creation.
Extrait de Parfum Strength: Formulated with a higher oil concentration than standard designer scents for superior longevity and projection.
Premium Ingredients: We use high-grade raw materials to ensure a smooth, clear scent journey without the harsh chemical opening.
Hand-Crafted in the UK: Every bottle is filled, inspected, and packed by hand to ensure quality control.
Luxury Without the Markup: Enjoy the complex, refined scent profile of a high-end masterpiece at a fraction of the retail price.
- Less is More: Our fragrances are concentrated Extraits. We recommend starting with just 2–3 sprays. You can always add more, but you can’t take it away!
- Target the Heat: Apply to your pulse points where your blood pumps near the surface (wrists, neck, inside elbows, and behind the ears). The heat helps project the scent.
- Don't Rub: After spraying your wrists, avoid rubbing them together. This creates friction that can "bruise" the top notes and make them fade faster. Just spray and let it dry.
- Hydrate First: Fragrance lasts longer on hydrated skin. For maximum longevity, apply an unscented moisturizer before spraying your perfume.
- Storage: To keep your scent fresh, store the bottle in a cool, dark place away from direct sunlight and humidity (avoid the bathroom cabinet if possible).
Fast Shipping: Orders are dispatched promptly with tracking provided.
EU Friendly: For EU customers, we pay the customs VAT upfront. No surprise fees on delivery!
Check on Arrival: Please inspect your order upon delivery. Any issues must be reported within 24 hours.
Returns: We accept returns on unused items in resalable condition (shipping and restocking fees apply).
Sample First: We cannot refund opened bottles if you dislike the scent. Please buy a sample pack first to find your perfect match risk-free.
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Bleu Memoire Inspired By Bleu de Chanel EDP
Sale price£29.99 GBP
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Cruelty Free
Premium Quality
Long-Lasting Performance
Vegan Friendly
Bleu Memoire Inspired By Bleu de Chanel EDP
Sale price£29.99 GBP
Trusted by Over 50000+ Craving People
We don’t do fleeting fragrances that vanish in an hour. We bottle confidence, memories, and high-quality ingredients that stick with you all day. Join the growing family of scent lovers who trust us to deliver luxury-grade performance that actually lives up to the hype
★★★★★
"I've owned the original Tygar, and honestly, Black Panther makes me feel a bit silly for ever spending £280. The opening is identical—that explosive, juicy grapefruit that just cuts through the air. The Ambroxan in this keeps it pumping for hours. Total power move."
★★★★★
Saw CJ talking about this on TikTok as a solution to rising prices, and I usually scroll past ads, but I’m so glad I stopped. He wasn't lying. This smells identical to Layton but for a fraction of the cost. The apple opening is crisp, and the dry down is pure creamy magic. Thanks for the rec, CJ!
★★★★★
"Finally, a gourmand that doesn't smell like cheap, synthetic sugar. This is rich, buttery, and deep. The caramel note is sticky and warm, but the amber and musk keep it from being cloying or childish. It smells like a high-end bakery, not a candy shop."
See the Difference. Feel the Quality.
Alexandria fragrances are crafted for those who recognize true excellence. Compare our formulations, concentration, and craftsmanship, and discover how we redefine affordable luxury.
up to 35%
Premium Quality
Handcrafted in the UK
Long-Lasting Performance
Affordable Luxury
For Every Style
The Alexandria advantage
The same accord, at a fraction of the price
Every fragrance below is a full 100ml Extrait de Parfum, hand-poured in England. Here's how the cost per millilitre compares.
FragranceOursOriginalSaving
Interplay
MFK Baccarat Rouge 540
£85.99
£265
83%
Fructus Virginis
Tom Ford Lost Cherry
£95
£290
83%
Dark Knight
Kilian Black Phantom
£99
£225
78%
Amber Night
Dior Ambre Nuit
£99
£380
73%
No Shade For Nomade
Louis Vuitton Ombre Nomade
£94.99
£320
70%
Ombre Rose
Louis Vuitton Les Sables Roses
£99
£325
69%
Turin 21
Xerjoff Torino 21
£99
£295
66%
Visionary
Louis Vuitton Imagination
£99
£265
62%
The Blu Talassim
Ex Nihilo Blue Talisman
£105
£260
59%
Royal Equestrian
Parfums de Marly Layton
£99
£270
54%
Savings are calculated per millilitre against each original's RRP. Alexandria prices shown are for 100ml. Original sizes: Baccarat Rouge 540, Lost Cherry and Black Phantom 50ml; Layton 125ml; all others 100ml. Our fragrances are original creations inspired by these scent profiles — we are not affiliated with any brand named above.
DISCLAIMER - Please Sample Before You Buy.
Our fragrances are our own artistic interpretations inspired by some of the world's most beloved scents. They are not exact copies, and we are not affiliated in any way with the original designer brands or their manufacturers. We do not sell fakes or counterfeit products.
Scent is a personal experience and can vary on skin. To ensure a fragrance is the perfect match for you, we always recommend purchasing a sample pack before committing to a full bottle.
Got More Questions? (FAQ)
We don't just replicate scents; we refine the experience. Alexandria Fragrances UK is dedicated to creating high-performance inspirations and unique originals that respect both the art of perfumery and your wallet. We believe in transparency and craft, which is why we refuse to cut corners. No conveyors, no rush—just great ingredients, hand-poured in the UK with pride.
Ask Us AnythingFrequently Asked Questions (FAQ)
We believe that an inspired fragrance should stand on its own merits, not just rely on similarity. Our reputation is built on three key differences:
Better Ingredients: We use higher-grade raw materials and naturals. This eliminates the "harsh" opening found in cheaper alternatives and ensures the scent unfolds smoothly.
Hand-Crafted Care: We don't use industrial conveyor belts. Every bottle is filled, checked, and packed by hand to ensure it meets our standards.
True Performance: We formulate our scents for longevity and projection. We create fragrances designed to be worn all day, not just to smell good for five minutes.
It comes down to intention. Unlike many brands that chase volume and shortcuts, we focus on the art of perfumery. We believe that even an inspired scent deserves to be made with honesty and care.
We prioritise the quality of our ingredients above all else, ensuring that our fragrances lack the "chemical" edge often associated with alternatives. Whether it is one of our faithful inspirations or a unique Original creation, you are getting a scent that is hand-filled, heavily concentrated, and rigorously tested to ensure it performs beautifully on your skin. We offer value, but never at the expense of quality.
We refuse to cut corners. While others focus on being the cheapest, we focus on being the best. We use premium ingredients to ensure our scents have depth, clarity, and excellent lasting power. Every bottle is prepared by hand in the UK, ensuring that you receive a fragrance that feels properly made, luxurious, and respectful of the original inspiration.
Because we make our fragrances in small batches to ensure freshness, you might find that your bottle opens up and deepens after a few weeks. This is a natural part of high-quality perfumery. While they are ready to wear immediately, allowing oxygen to interact with the oils (simply by using the fragrance) often improves performance and potency even further over time. Think of it like a fine wine breathing.
We are proud to offer our Originals line—exclusive creations you won't find anywhere else. These aren't imitations; they are signature compositions developed in-house. They represent our vision of what modern perfumery should look like: bold, unique, and crafted without the constraints of copying another brand. If you want to experience the true soul of Alexandria, try an Original.
Absolutely not. We do not sell fakes or counterfeits. We sell inspirations. A "fake" tries to trick you by using the original brand's logo and bottle to sell you a bad product. We use our own packaging, our own bottles, and our own brand name. We are transparent that our scents are interpretations of popular DNA, created with high-quality ingredients for people who love the scent profile but want better value or performance.
We believe in complete transparency. For our EU customers, VAT is paid upfront at checkout. This means no surprise bills, no unexpected courier fees, and no customs delays. The price you see is the price you pay to get it to your door.
We formulate our scents as Extrait de Parfum. This is a higher oil concentration than the standard Eau de Toilette or Eau de Parfum you find in most department stores. We do this to ensure the fragrance has the depth, projection, and longevity our customers expect. We want you to smell great all day, not just for the first hour.
Yes! We know that scent is personal. We highly recommend trying our sample packs before committing to a full bottle. It’s the best way to test how the fragrance reacts with your specific skin chemistry and to find your next signature scent without the risk.
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There’s so much more to experience beyond the checkout button. We invite you to join our family on any or all of our community platforms to stay in the loop, share your style, and get exclusive content you won’t find anywhere else.
The UK's Premier Alternative to Designer Luxury
Bleu Memoire Inspired By Bleu de Chanel EDP is a handcrafted Extrait de Parfum, meticulously blended at up to 35% concentration for a premium olfactory experience. Formulated right here in our Newton-le-Willows workshop using cruelty-free, vegan, and organic ingredients, this fragrance delivers an average of 10 hours of longevity across our range, ensuring you smell exceptional from morning until night. Enjoy niche-level quality and performance at a fraction of the designer price tag.
Buy with Total Confidence:
- UK Craftsmanship: Handcrafted, bottled, and dispatched directly from England.
- EU Customers Welcome: Absolutely no hidden extras on delivery. All tax, VAT, and import duties are fully paid by us before dispatch.
- Proven Quality: Backed by our 4.6/5 "Excellent" Trustpilot rating from verified UK consumers.
Trusted by UK Fragrance Lovers
Our commitment to premium ingredients and Extrait de Parfum concentration is why we are rated so highly by our wonderful customers.
Frequently Asked Questions About Bleu Memoire Inspired By Bleu de Chanel EDP
How long does Bleu Memoire Inspired By Bleu de Chanel EDP last on the skin?
Because Bleu Memoire Inspired By Bleu de Chanel EDP is crafted as an Extrait de Parfum, it contains up to 35% pure fragrance oils. We don't water our blends down like high street brands. You can expect premium, beast-mode performance that lasts 10 to 12+ hours on the skin, and even longer on clothes.
Is this an Eau de Parfum or an Extrait?
Every single bottle crafted by Alexandria Fragrances UK is strictly an Extrait de Parfum. We skip the cheap perfumer's alcohol (we use premium grade) and pack our bottles with premium oils to ensure maximum projection and sillage.
Where is Bleu Memoire Inspired By Bleu de Chanel EDP made?
It is handcrafted right here in the UK at our Newton-le-Willows headquarters. We blend, bottle, and macerate all our artisan fragrances locally to ensure the highest quality before it ships to your door.
Does Bleu Memoire Inspired By Bleu de Chanel EDP need to macerate?
We properly pre-macerate our batches before they leave the workshop. However, because of the massive 35% (upto) oil concentration, you will find that Bleu Memoire Inspired By Bleu de Chanel EDP continues to mature, becoming even richer and deeper the longer it sits on your shelf.
